Top 10 Australian Beauty Brands Trusted By Aussies in 2020

It’s no secret that the sun is bright in Australia. So bright that Aussies’d better watch out for their skin!

If you’re in Australia and are looking for the best beauty and skincare brand you can find down under, you’re in luck because we just listed the top 10 for you!   

As a makeup and skincare enthusiast, you're always on the look-out for promising beauty products. And there's no reason to go exploring beyond this continent for products that deliver satisfying results.

A-beauty - Best Australian Beauty Brands

Here are the 10 best beauty and skincare brand Australians bought in 2020:

1- Sukin Skincare

Have you ever been super excited about purchasing a skincare product only to be revolted by the chemicals in its ingredient list? Well, that's not going to be the case with Sukin Skincare.

This Aussie brand prides itself on creating vegan and cruelty-free skincare products. All of their toners, cleansers, serums, and lotions are bursting with natural goodness.

Sukin has no filters when it comes to the ingredients - there's a whole list of ingredients on their website that they use in their products. And believe us, you won't find anything that could harm your skin.

For instance, you'd usually find a blend of harsh chemicals in a drugstore face wash. But Sukin's best selling facial cleanser has various plant and flower extracts, including very gentle cleansing agents. 

So for all you sensitive-skin folks, Sukin will prove to be a wonderland of skincare goodness. Plus, they also have a range of skincare specially formulated for men like shaving gels, face washes, scrubs, etc. And the best part is that none of their products are pricey. 

2- Edible Beauty

Natural skincare is unbeatable, and Edible Beauty is another Australian beauty brand that proves it.

Made with toxin-free botanical products, Edible Beauty claims that their skincare is so clean that it's 'good enough to eat.' And that may sound like an exaggeration, but we know for a fact that this brand follows all the eco-friendly ethos. You will know once you use the products.

It uses biodegradable packaging along with cruelty-free production, which has made it one of the top-rated and most talked-about beauty companies in Australia.

It's not just all talk and no walk, though, as they deliver what they promise. The wonderfully scented all-natural serums, toners, and oils from Edible beauty will leave your skin as supple and soft as a baby's bum. Seriously. 

Try out their Snow flower Illuminating Facial Oil, and you'll know what we're talking about. Also, Edible Beauty has a range of beauty teas and digestive supplements (hence the brand name) that replenishes your health and beauty from within.

Nail and hair supplements, collagen powders, beauty elixirs - Edible Beauty has got it all. They even have an all-natural hand sanitizer that doesn't dehydrate your skin, keeping your hands smooth and soft.

3- Dermrollers

You may have heard of the amazing skin benefits of using a derma roller. Considering its efficacy and reasonable price, Dermrollers has one of the best derma rollers Australia has to offer.

With a wide variety of sizes, from 0.20 to 3.00 mm, Dermrollers has got nearly all skin problems covered - bald patches, scarring, wrinkles, dull skin, you name it.

The shiny, ergonomically-shaped derma rollers have titanium needles as thin as paper. They're safe to use and super effective, giving you results within a few sessions.

And the best part? Dermrollers has kept its prices well below some of the more outrageously priced derma rollers out there, but high enough to ensure they're safe and worth it. We won't hesitate to say it's one of the best ones when it comes to quality.

4- Salt By Hendrix

Salt By Hendrix is another company widely-known for its playful-looking yet effective skin and body care line.

It offers some great skin and body products that are made from botanical ingredients. Their Mermaid Facial Oil is especially a cult-favorite, made with omega fatty acids and plant-based oils that your skin will love lapping up.

Their body care range is another set of skin-loving products. Going through their scrubs and glow oils, you'll find yourself clicking the 'add to cart' button without thinking twice.  And the aesthetically pleasing packaging and containers (which are also biodegradable) don't help with resisting this urge.

When it comes to beauty tools, not a lot of brands create products that look pretty. As you may have guessed, Salt by Hendrix is not of them.

Their facial rollers aren't just beautiful, but also reasonably-priced. We expect them to release their derma roller range soon, and we're sure it's going to be one of the best derma rollers Australia will have. 

But for now, you can give your skin the best treatment with their plant-based and earth-loving skincare range.

5- Bondi Sands

If you are thinking to go to Bondi beach in Australia, you may want to invest in a Bondi sunscreen. This A-Beauty brand specializes in all those products beach-loving people crave - sunscreens and self-tans.

Founded in 2012, Bondi Sands has been catering to all of the Aussie self-tanning needs for over eight years. From self-tanning lotions to self-tan erasers, it has all the tanning products you could ever need. And not to forget, they're safe to use and approved by thousands globally. (Fun fact: did you know Kylie Jenner loves using Bondi Sands' self-tanning lotions?) 

But you can't go to the beach without sunscreen, and the Aussies take their suncare very seriously. This is why Bondi Sands also offers sunscreens, scrubs, and moisturizers to get your beach game to the top. 

With a bit of glowy tan from their scrubs and lotions, topped with a scientifically formulated sunscreen, you'll be the hottest beach babe (or dude) on Australian shores.  

6- Drunk Elephant

The Elephant in Drunk Elephant products is not drunk at all. It knows exactly what it's doing, which is giving your skin the premium treatment it deserves.

The brand is amongst the top favorites within Aussies, and it's not hard to wonder why. It features all the important products your skin needs without the unwanted harmful ingredients. This includes silicones, sulfates, parabens, fragrance, alcohol, etc. Drunk Elephant is also cruelty-free, so you won't find any animal-fats and related stuff in their products.

Another reason for the brand having a cult-following is their very bougie packaging. Large, minimalistic yet colorful bottles of serums, creams, and toners - who doesn't want that?

They've also made sure you're itching to get your hands on their luxurious products. For instance, one of their moisturizing creams is called 'Lala Retro Whipped Cream' and feels exactly like the dairy dream. 

It's hard not to buy one container and dig your fingers in it just to feel the rich texture. But of course, all that bougie-ness comes with a very eye-watering price tag, as all their products do. However, one thing's for sure: they're totally worth it.

7- Grown Alchemist

Another natural beauty brand, Grown Alchemist, boasts a variety of skin and hair care products. They promise to be better for your skin, hair, and body than any synthetic and chemical-laden products out there.

Plus, if you're not good with packaging, you're going to love Grown Alchemist. You won't see any beauty guru review their products without raving about the packaging. 

Grown Alchemist products are very Instagram-able and a treat to look at having dark brown, white, and black, minimalistic bottles with tiny writing. But what really matters is the actual product, and the brand doesn't fail to deliver here either. Their skincare products include a wide range of plant-derived serums, oils, moisturizers, and toners.

Not only this, but they've also got a haircare line that targets various issues of different hair types. And the best part? Since they don't include chemicals such as silicones and sulfates in their products, the Grown Alchemist's haircare range is perfectly suitable for wavy or curly hair.

But that's not where they stop. This Aussie brand believes that beauty comes from within, which is why they also have an impressive range of nutritional capsules that help your skin and hair stay healthy.

8- Go-To

Entrepreneurs deserve much appreciation for their hard work, just like the Aussie author Zoë Foster Blake does for her brand Go-To skincare.

This small Australian company makes products thousands of people love. They want silicone/sulfate/paraben-free stuff, and that's exactly what this brand gives them - skin-loving skincare products.

Moreover, they're cruelty-free, and the brand mentions Zoe as the only animal they test their products on. Approved by the Carbon Reduction Institute, Go-To is environmentally friendly as well.

Their cute peachy pink bottles of serums and cleansers don't just look pretty, but also seriously battle various skin issues. 

Go-To's Face Hero is one of these adorable bottles of magical formulas that is a customer-favorite. It's bursting with hydrating nut extracts that make your skin super supple while being light on the skin.

Even though most of Go-To's stuff is a bit pricey, they'll surely become your favorite and 'go-to' products in no time.

9- Inika Organic

Creating skincare products that are full of natural goodness is not a new thing. But it takes extra hard work to create a brand devoted to makeup that's beautifying and vegan at the same time.

Inika Organic, an Australian beauty brand that makes naturally-derived makeup and skincare products, is a prime example of this.

Makeup can quickly become a nasty business when it comes to sensitive skin. This is why Inika Organic took it upon themselves to provide sensitive-skinned Aussies with the most organic and risk-free form of makeup.

About 70-80% of the ingredients in their makeup and skincare products are naturally-derived, and 100% of them are vegan and cruelty-free. Moreover, Inika Organic is one of the few brands that create alcohol-free and halal-certified makeup. 

Using botanicals in makeup obviously means it's safe for your skin, which is why people love their products. Certified by over a dozen organizations and meeting international standards, Inika Organic delivers what it promises.

Whether it's mascara, foundation, or skincare, you'll find every product to be beautifying and nourishing for your skin. This is also why the high price tag seems truly justified for this globally-loved Aussie brand.

10- Kester Black

Your nails deserve some love as well, and what's better than vegan-friendly products for that purpose? 

Vegan-friendliness doesn't limit itself to just skincare and makeup products, and Kester Black proves this. It makes sure you've got gorgeous nails without adding to environmental damage and cruelty to animals.

The brand uses various botanical extracts in their nail care essentials, including their bestselling Miracle Treatment and Self Love Oil.

Plus, they're pretty diverse and inclusive when it comes to targeting customers. Their nail polishes are breathable, which not only maintains nail health but also makes them halal-certified, catering to the needs of Muslim customers. 

But vegan-friendliness and breathability don't make their nail polishes shine any less. The exotic colors give a result that is - there's no other word for it - bomb.


There's a plethora of all-natural stuff in the world of A-beauty, and the Aussies love it. Not just Australians, but recent years have made Australian beauty brands a global sensation and put them in direct competition with K-beauty brands.

Beauty gurus and editors worldwide love and appreciate the products from the brands we mentioned. From hair and skin to diet and body care, they have a plant-based substitute for everything.

So if you're on your way to go greener and embrace the goodness of herbal ingredients, we suggest you invest in some of these spot-on Australian brands. As they say, these brands are Australian-made but globally-loved, and we couldn't agree more.